Elite Direct Ltd

About Us

Elite Direct is a family run business which has been established for over 25 years. Open 6 days a week from 8am to 6pm we stock over 10,000 tyres plus a massive range of Alloy Wheels and many other automotive products at our State of the Art showroom/workshop/warehouse in Rainham, on the borders of East London and Essex. Whether you are looking for economy tyres from budget brands or premium brand tyres such as Dunlop, Goodyear, Michelin and Pirelli, plus many more, you will not be disappointed.

Open Times

Mon - Sat: 08:00 - 18:00


 New 2013 Wheel Brochure
Next Working Day
Delivery (UK Mainland)
Secure Shopping


Latest News



Correct tyre pressures are essential for your safety on the road. Under-inflated tyres are much more likely to suffer a dangerous blowout, typically at high speed on a busy motorway or main road.


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Trustworthy Family Run Business Since 1987